Culturally Relevant – Ambassadors Football is a global football ministry that goes to great lengths to ensure that each location where ministry is conducted is relevant to the local people and their culture. For example, a football ministry model in the Netherlands may not work for the people of South Africa. Each Country Director is entrusted with the vision to reach their local culture for Christ utilizing and adapting our ministry models to best share the Good News.

Collaboration – The beauty of the Ambassadors Football family of ministries is the openness and willingness to share local tools and ideas with others across the ministry. This global collaboration impacts both our newer and existing ministries by providing new ideas for our Country Directors to adapt these ideas to their local ministry. In addition, this approach also directly benefits the churches and partners that we train in football ministry.

Training Locals – Ambassadors Football also seeks to ensure that local ministry is conducted by local people. While missionaries may begin and launch a work in another country, the goal is to establish locals as the leaders of those works. Our TREC (Training, Resourcing, Equipping, Churches/Coaches) program was designed specifically to train locals involved in the ministry and those in the local church in how to create, manage, and grow football ministry.

Guiding Principles – It all begins and ends at the cross. We are focused on using the global love of football as the platform to reach the world to have a global love for Jesus. Our ministry strives to follow these guiding principles to share the Good News.

• Culturally Focused
• Culturally Led
• Culturally Effective
• Football
• Faith
• Future